TRENDS AND RESEARCH MAPPING: BIBLIOMETRIC ANALYSIS OF FOMO'S INFLUENCE ON SMARTPHONE PURCHASE DECISIONS DURING THE GLOBAL CRISIS

Andreas Sang Aji Purbokusumo, M. Farid Wajdi, Muhammad Sholahuddin, Fadoli Fadoli

Abstract


This study maps the latest research trends on FOMO’s impact on smartphone purchase decisions during global crises using bibliometric analysis. Data from 2020–2025 show that digital adoption and impulsive buying among millennials surged, especially during COVID-19. Research on this topic is dominated by psychology, social sciences, and medicine, with the UK and US leading publications. Studies confirm FOMO is a key driver of impulsive digital consumer behavior, but post-purchase loyalty and digital ecosystem effects remain understudied. The findings offer valuable insights for policymakers and industry to improve digital literacy and consumer protection.


Full Text:

PDF

Refbacks

  • There are currently no refbacks.